The Role of Social Media in Building Brand Awareness

Bob: Hey, Rob! What do you do? Rob: I have a brand of my own.  Bob: Oh, what’s the name? Rob: It’s called “X”.  Bob: Okay, where can I find it? Rob: Here, at this address.  Bob: Umm, I meant which social platform… Moral of the story: If your brand is not on social media,...

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