The Psychology Of Trust In AI: A Guide To Measuring And Designing For User Confidence

With digital products moving to incorporate generative and agentic AI at an increasingly frequent rate, trust has become the invisible user interface. When it works, interactions feel seamless. When it fails, the entire experience collapses. But trust isn’t mystical. It can be understood, measured, and designed for. Here are practical methods and strategies for designing more trustworthy and ethical AI systems.

How To Minimize The Environmental Impact Of Your Website

As responsible digital professionals, we are becoming increasingly aware of the environmental impact of our work and need to find effective and pragmatic ways to reduce it. James Chudley shares a new decarbonising approach that will help you to minimise the environmental impact of your website, benefiting people, profit, purpose, performance, and the planet.

Designing For TV: Principles, Patterns And Practical Guidance (Part 2)

After covering in detail the underlying interaction paradigms of TV experiences in [Part 1](https://www.smashingmagazine.com/2025/08/designing-tv-evergreen-pattern-shapes-tv-experiences/), it’s time to get practical. In the second part of the series, you’ll explore the building blocks of the “10-foot experience” and how to best utilise them in your designs.