User experience (UX) research is drawing the attention of many companies and accurate UX research methods are questioned. Before we start to explain how to conduct UX research, we need to simply ask this question: What is user experience (UX) research?  Hint: It is more than just finding some good research interview questions. USER EXPERIENCE...

It’s no secret that managing employees’ schedules can be a time-intensive process. Creating a work schedule that accommodates the needs of your employees while meeting the demands of your operation takes forethought and organization. Further coordination is required to ensure the schedule gets updated when necessary and that everyone has the most current information.  Before...

In the ever-changing and fast-moving world of digital marketing, brand storytelling carves out a niche for itself by building bridges between brands and customers. In today’s digital-oriented world, people tend to feel the absence of human relations which leads them to attach importance to sentimental elements. By using brand storytelling, brands create a connection between...

Despite the roughest year in recent memory, employers and employees can pat themselves on the back. Most remained resilient in the face of minute-by-minute changes.  In fact, figures from a 2020 study from online payroll provider OnPay reveal a general sense of optimism as the pandemic took hold. About three-quarters of workers and executives felt...

The main goal of a website is getting conversions. You can’t reach that goal if your visitors don’t have a great experience. Therefore, it is necessary to create web designs based on your users’ requirements. Google Analytics is one of the best free tools that helps you to know about your audience behavior to convert...

Your inbound inquiries are coming in quickly, but you’re unable to respond to them promptly because you’re too busy working or are short-staffed.  Are these common challenges that you regularly face with your business? Well, you’re not entirely alone, but you’ve likely been slow to address these problems head-on and it’s likely costing you potential...

Today’s consumers have so many different businesses to choose from and this can be overwhelming. For any business to succeed in this competitive market, they need to take care of brand recognition so they can become recognizable by their logo, slogan, or anything else related to their brand. But building this recognition takes a lot...

Over the last couple of years, customers have come to hold high expectations from businesses they interact with. Before committing to a brand and making a purchase, they compare alternatives, look for reviews online, and ask those around them for recommendations. As such, it is becoming increasingly difficult to acquire new customers. Brands must, therefore,...