Most people are visual creatures. That’s why when many of us see an aesthetically pleasing product, we have to buy it. What do you think makes up a product’s visual appeal? A lot of it has to do with color. The same is true for web design. Marketers use color psychology to attract their audiences’...
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If you’re like a lot of small-business owners, you’re still recovering from the stress and chaos of tax season. If you gathered documents at the last minute or received a bigger bill than you expected, you were probably as much a victim of your lack of preparation as you were of the IRS. There’s a...
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Businesses today have so many ways to reach their audience. From viral social media ads and influencer partnerships, to good old-fashioned print ads, the possibilities are virtually endless. The problem is, more marketing channels doesn’t necessarily equate to more customers. With so many ways to market, it’s all too easy for your efforts to become...
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ChatGPT is a pretty impressive tool. Marketers use it in multiple ways, from writing blog posts to drawing meaningful insights from data with AI SEO tools. Of course, when use ChatGPT to write for you, it might not use the tone and style that you use. Or, maybe the tone and style is fine, but...
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Today’s workplace can often feel demanding. Technology has made life easier in many ways, but it’s also created greater and faster expectations, leading to an increase in workplace stress. That stress impacts everyone in the working world, including leaders and their teams.  Unfortunately, stress can wreak havoc on a workplace environment and the overall well-being...
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E-commerce is a competitive biz, so when you find small things you can do to make a big difference, you have nothing to lose by doing them. Like making sure your online store has all the top web hosting features every e-commerce feature needs, to make life easier for your visitors and get those sales...
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In this blog, we’ll explore a selection of top-notch plugins designed to simplify your invoicing and document creation processes. Whether you’re running a WooCommerce store, managing orders in WordPress, or seeking versatile solutions for generating professional invoices and documents, these plugins have got you covered.  Why businesses might need PDF invoice and document generation plugins?...
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In the intensely competitive ecommerce sector, your store’s Domain Authority (DA) can significantly influence your brand’s online success. In simple terms, it is a metric developed by Moz that determines a site’s ranking based on search engine results. For ecommerce brands, a higher DA means greater visibility, increased organic traffic, and potentially higher sales.  In...
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