Over the last couple of years, customers have come to hold high expectations from businesses they interact with. Before committing to a brand and making a purchase, they compare alternatives, look for reviews online, and ask those around them for recommendations. As such, it is becoming increasingly difficult to acquire new customers. Brands must, therefore,...

In contrast to all the possibilities of the online Internet, the Internet of Things (IoT) is a material concept. In other words, it is something that we can touch, pick up, and move around, but it possesses digital intelligence and is designed to help us all. It’s amazing how much effort is put into IoT...

About 44% of businesses focus on customer acquisition, while only 18% focus on customer retention. This lack of focus on customer retention has led to considerable losses in Saas and the eCommerce industry. It is estimated that such industries lose about 1.6 trillion dollars every year because of higher churn rates. A certain amount of...

Being a freelancer is fantastic and there are multiple perks. You get to set your own hours and work wherever you want. However, if there’s one downside it’s that you have to source all your clients yourself. And as any business will tell you, without clients – there’s no business. Because there are now more...

If you’ve been following the recent trends in software, even remotely, chances are you’ve heard about No-code development. Even though the name is pretty self-explanatory, there are still some details that make no-code development such a big word. In this article, we’ll try to delve as deep as possible into the topic to explain what...

When it comes to e-commerce, the experience that your website users encounter can feel like a vague, distant consideration. Without an in-person interaction involved, it’s difficult to stay aware of what consumers are encountering when they interact with your brand’s various customer-facing channels.  And yet, it’s that very disconnected nature of the online marketplace that...

As a business person, you’re always looking for new opportunities to improve your company’s standing in the marketplace. Whether it’s creating high-quality content, adopting new marketing strategies, or brushing up current ones, you always want to fulfill your potential when it comes to advertising your company’s products.  Not doing so can adversely impact your business...