Visual Design 101: How to Improve Your Website’s Performance

Getting your web design right is crucial. Even more so when you are running an eCommerce or online business! Since it is the place you meet your customers for the first time, your website needs to be in top shape and present all the information they need to see. Making a good impression on your...

Role of Social Media Marketing In Digital Transformation of Business

Almost everything now takes place online due to technological advancements, so the importance of having a social media presence in a business cannot be understated. On the other hand, digital transformation is at its peak, every industry wants to upsize its operations without spending hefty bucks. However, Some business owners do not believe digitization is...

Fine-tuning the relationship between branding and marketing

Your business has no doubt invested a lot of time into many facets of its operations. Two of those will undoubtedly be your branding and your marketing.  One of these is how your brand looks. The other is how that image is presented to the world.  And when you look at it like this, it’s...

Why AI is Critical to the Future of Customer Engagement

Artificial Intelligence (AI) is arguably the most talked-about technology in the recent decade. While there are still several AI-based solutions still in the development stage, there are several others that are helping businesses, as well as customers, save time, effort, and expenses. In this article, we will discuss some of the solutions powered by AI...

The Top 6 Common Mistakes That Increase Website Loading Time

In this day and age on the internet, users have no patience for websites with poor loading speeds or substandard performance. Half a second can make a world of difference on whether or not someone stays on your site. Website conversion rates drop by an average of 4.42% with each second of load time according...

11 Most Advanced Shipping Plugins for WooCommerce

Shipping is one of the most important aspects of an eCommerce business. Customers are directly influenced by the shipping services you provide in your store, based on which they will make decisions on future purchases.  Some issues customers encounter on shipping may not be in your control as it also depends upon the carrier service...

How To Leverage Your CRM For Better Productivity

The use of customer relationship software (CRM) is bringing great changes in the corporate world. Every brand is struggling to gain maximum benefits with its smart use. However, many newly developed companies are unaware of the core functions and outcomes of a CRM. Therefore, a deeper understanding is imperative for leveraging CRM and increasing productivity....