No matter whatever the business is, the purpose of every business is to make a new customer. And, in order to attract new customers, you must first better understand their requirements. The shopping experience has changed dramatically in recent years, as we are increasingly using the Internet for all of our needs. We surf the...
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Online retail is rapidly evolving, and with it comes new technologies that can be incorporated into e-commerce websites to enhance the platform and boost the functionality of existing systems. Changing an e-commerce platform is a cost-effective way to achieve this while getting a headstart on future innovations that are yet to be introduced to the...
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Getting your website architecture correct is one of the most critical technical SEO fundamentals, yet it is sometimes disregarded. A website should not be a collection of random pages and content. It should be a well-organized collection of material that is simple to explore and comprehend for both search engines and people. What Is Website...
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How do you catch visitor attention when even the most creative ads are, by definition, an interruption and the majority are viewed almost universally as a nuisance?  It’s a formidable challenge that marketers face in a world of shrinking attention spans.  What if we told you that you could do it with good old-fashioned pop...
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While it’s a great start to translate and localize the content on your website to get started with a multilingual content marketing strategy, those are not the only aspects to keep in mind if you want to see a positive ROI on your marketing strategy. You’ll need to adapt your multilingual content marketing strategy for...
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“The greatest discovery of all time is that a person can change his future by merely changing his attitude” -Oprah Winfrey. When you hear about ‘Change’ in your team or organization, what comes first to your mind?  Is it “fear”, or “uncertainty”, or “more work”? Irrespective of what you feel, ‘Change’ is difficult. It is...
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Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) depend heavily on understanding the user’s intent. However, much of the discussion around buyer intent is centered on SEO rather than CRO. When someone uses Google or another search engine, you can infer their purpose by looking at the search terms. No matter the importance you...
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Agile working and Flexible working is not something new but surely they are more prominent than ever after the pandemic. A lot of times, we use these terms interchangeably but there is a difference between them.  Agile working and Flexible working are focused on changing the way we work. To apply these principles, we have...
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