Software Developers vs Software Engineers


If, as a business owner, you too are confused between the terms software developers and software engineers, you are not alone. Not only do the terms sound similar, but there are specific responsibilities of software developers and software engineers that get intertwined, making it even more challenging to differentiate between the two. Despite sharing many...
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Conversational Commerce: How It’s Affecting Website UX and 3 Ways To Optimize Your Website For It


It’s no secret that we’re a society that favors instant gratification. Although it has its time and place, most of us don’t have the patience to wait for an email response anymore – we want answers right here, right now.  Because of this, brands are increasingly looking at how they communicate with their customers. Many...
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How will iOS App Development Change in the Near Future??


The fact that one day in the near future, Smartphone Users will surpass a subscription number of several hundred million. With China, India, and the United States being the top-most countries with the highest smartphone users, the worldwide smartphone subscription has surpassed 6,500 billion. With 3.74 million non-gaming Apps and over 1 million gaming Apps,...
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Essential Tips for Creating Your Employee Handbook


Is your organization struggling to maintain a healthy flow in its communication structure? If so, you might want to start by ensuring that you and your team are on the same wavelength when it comes to your company’s goals. Like John Rampton says, “I’ve made it clear that I have an open-door policy – which...
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8 Best URL Shorteners


Do you know how many people visited your website last month?  How many of them came from the ads you ran on Facebook or the latest newsletter?  Is your social media strategy working to bring traffic to your website?  No business in the digital world can thrive without tracking web traffic and understanding data and...
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How to Foster an Open Door Policy with a Remote Workforce


As a consequence of understanding the dollar value of their time, many company leaders and CEOs can gradually acquire an unspoken air of unapproachability. Of course, most do not consciously keep their employees at an emotional distance. Instead, they unwittingly project an aura that can cause others to think twice before opening their mouths or...
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Email Bounce Rates: 6 Strategies To Improve Your Deliverability


The year is 2022. Some people might say that emails are an archaic method of communication, but it couldn’t be further from the truth. In the business world, emails are still going extremely strong and used for a variety of purposes, including sales, marketing, content promotion, link building, email affiliate marketing and so on. There...
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How to Effectively Use Gmail For Email Marketing


We’ve been lied to that you need an email service tool like Mailchimp to do your email marketing for far too long. The kicker is that you can also run a successful email campaign from your Gmail inbox. And whether you stick to the tools or use Gmail, one thing will remain – 99% of...
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