Every online store wants to attract customers daily by driving traffic to make sales. It’s challenging when you’ve tried out many different strategies to drive sales, but they don’t seem to strike the chord. We have put together a few simple and basic ecommerce marketing strategies to walk you through successful online marketing campaigns. Implement...
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Influencer marketing is now more relevant than ever. In fact, the industry grew to an astounding $13.8 billion in 2021.  Businesses of all types, sizes, and niches leverage influencer marketing in their promotional strategy to boost brand awareness, facilitate customer loyalty, and increase sales.  Given that an influencer is now a career of its own,...
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In order to have a successful business, you need to have customers. And to have customers, you need to engage them. This is where customer engagement comes into play. A customer engagement strategy is a plan of action that you put into place in order to keep your customers interested and invested in what you...
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Are you looking to locate social media influencers for your marketing campaigns? You’re not the only one! Influencer marketing is a growing industry whose market value has more than doubled over the past two years. But fake influencers are still an issue for marketers. How can you tell if the people who follow an influencer...
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In recent years, food delivery apps have seen quite a rise: mainly due to the pandemic but also because almost all areas of our lives have moved to mobile. But despite the astonishing demand for such apps, very few actually reach the bar in terms of quality and user satisfaction. There are still many apps...
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Finding new ideas for your blog or social media posts is one of the most difficult aspects of content marketing. Sometimes you feel it naturally; it can be difficult to think of new ideas. Your next article or update might be right in your existing content library. You could even find new ideas by content...
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When it comes to penetration testing for businesses, many owners feel overwhelmed. It’s a complex and technical process, and there are so many providers to choose from. How do you know which provider is right for your business? And more importantly, how can you be sure that the pentest will be conducted effectively and provide...
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Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate workflows clearly, accurately score and grade the leads, create effective segmentation and personalization strategies, and keep testing at regular intervals. That’s just the tip...
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