Cloud technology has led to innovations across many disciplines. The ability to store and access data from anywhere has been a game-changer. On top of that, the power of AI-assisted analytics is giving businesses faster and more accurate insights than ever.  It’s no surprise, then, that marketing has embraced cloud technology. Personalization of marketing is...
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Word-of-mouth is a powerful tactic that every marketer could dream of. Positive word-of-mouth can influence buyers purchasing intentions, build trust, and drive your conversion rate higher. You may be surprised, but it can help your search engine optimisation (SEO) efforts too. Reviews and testimonials are one of the ways customers help build the trust and...
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This cannot be denied that “digital transformation” has been the major reason for the fundamental changes in the result of businesses. Also, the way businesses are operating, and the integration of digital technology in digital transformation have a massive role in it. In the modern world, organizations are gaining benefits from digital transformation. There are...
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Finally, after spending tons of hours and putting in relentless efforts preparing for your presentation, you just delivered it and breathed a sigh of relief. But was your presentation genuinely successful? Well, if you assume those occasional waves of laughter and smiles, nodding heads, and questions from the audience as signs of your presentation’s success,...
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The world works much different than it did a few years ago. In the aftermath of the COVID-19 pandemic, there are many options for making employment more flexible.  Whether your employees are remote or in the office five days a week, fostering a positive environment is critical. In fact, statistics show that happy employees are...
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The digital era doesn’t necessarily mean the end for print. But going digital could mean the difference between providing a better customer experience and clinging to outdated and less efficient practices. So with almost everything going digital, one thing, in particular, seems to be doing it at a much faster pace: business cards. According to...
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You’ve probably noticed platforms like YouTube and Instagram taking over the world recently, right? If you’re a marketer or a business owner, it’s only natural to want a piece of the action and hopefully increase your influencer marketing ROI.  You want to connect with your target audiences in a new way. And you want to...
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Data breaches can cost businesses thousands and, in some cases, may even result in legal action. In this article, we’ll share tips for keeping your website data breach free.  A data breach can be catastrophic for a business or an individual and can lead to a loss of reputation, a loss of revenue, and even...
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