8 Branding Strategies for Startups to Build Trust with a New Audience


Trust. It’s the backbone of any relationship. Whether you’re talking about a romantic connection, a friendship, or even the connection between a business and its customers. Simply put, if people don’t trust you, they’re not going to spend their hard-earned money on your products or services.  But trust isn’t just freely given, especially not in...
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How to Set Up a Community Platform for your Product


To convince people to try your solutions, you can’t simply pitch them your product and expect it to work.  Customers don’t make buying decisions on a whim anymore. So, despite the brilliance of your marketing campaigns, it’d be difficult for you to dictate the buying decisions of your target audience by defining what’s best for...
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5 Ways to Improve Your Marketing Project Management


Every noteworthy CEO considers sales their business’s lifeblood; you won’t have said sales without strong marketing project management. Ineffective marketing managers tend to tunnel their vision on micromanagement, such as content and goal creation, which shouldn’t be the case. More often than not, teams that execute different tasks with consistent levels of high efficiency generate...
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How To Use Recurring Emails to Bring Consistent Revenue


Recurring emails are an essential part of any email marketing strategy. They are a powerful tool for marketers looking to build long-term relationships for their businesses with their customers. Recurring emails keep the communication ongoing, thus contributing to recurring revenue generation. In addition, these emails are automated, that is, sent automatically at pre-determined intervals, making...
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5 Ways A Business Leader Can Inspire Action Through Speech


“I Have a Dream….” A line familiar to many, taken from a famous speech by Dr. Martin Luther King Jr. Taken from Dr. King’s famous “March on Washington” address on August 28, 1963, this phrase has become iconic with people looking for a better, brighter, and more tolerant future.  Although seemingly an insignificant collection of...
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How to Choose the Right Social Media Channels for Your Business


The first step to any successful social media marketing strategy is choosing the right channels to focus on.  You have many different social media channels available, but adding them all into your marketing mix would be silly. This would require loads of time and effort, possibly resulting in lower-quality content that doesn’t help your brand...
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How Odoo Helps Small and Medium Businesses to Achieve their Goals


Businesses are expanding quickly to create new technology today. Small and medium-sized companies frequently use ERP solutions to grow and keep up with digital revolutions. ERP is a tool that any company may utilize to support all business communications, productivity, on-demand product marketing, real-time data access, and the consolidation of data from several sources into...
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Content Syndication: What It Is & How to Do It Successfully


Content syndication is the process of distributing content to third-party websites and other publishers to increase its exposure. This article will discuss content syndication in more detail, how it works, and the benefits of using this technique. We’ll also share some tips for setting up a successful content syndication campaign. What Is Content Syndication And...
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