Blogging is a marketing technique that allows brands to meet their buyers during the discovery or awareness stage of their buying journey. This type of content can be created in many styles and distributed in many ways, making it a great tool for businesses of any type. Although hiring a skilled content writer is one...
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Email marketers eventually learn that periodic email validation is a must. Many find out the need to validate email addresses after experiencing a frustrating storm of email bounces. However, email validation is not just about avoiding email bounces. There are a lot of benefits to email validation. Let’s see what else you can gain. Unexpected...
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The rise in the popularity of video content isn’t set to decline anytime soon, and with 2.6 billion YouTube users around the world, content creators are reaching limits with videos that written content could never accomplish. But how can you reach more global audiences with your videos? The answer isn’t as simple as creating great...
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Gone are the days when employees spent their entire careers working for the same company. While ‘jobs for life’ have obvious upsides, an increasing number of workers are discovering the benefits of well-timed job hopping. It’s not hard to see why many Gen Z and millennial employees have decided the time is now to vote...
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In order to build great SaaS products, development teams need to work efficiently and with minimal delays. In today’s development environment, a lot of complexity is involved like scope creep and miscommunications on requirements. DevOps is an efficient set of software development and deployment processes that facilitate communication and collaboration between software developers and IT...
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An eye-catching and beautiful website is more likely to entice web visitors to stick around, find out about your products and services, and, most importantly, encourage them to convert. If you manage a Squarespace site, you might be wondering how you can enhance your images, add vivid fonts, and improve your overall web design to...
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The practice of medicine is a profound responsibility. It’s a sacred trust between clinicians, patients, and the people who love them. But medicine is also a business, and if you want to be able to continue serving patients and their families, then you must strive to make that business profitable. Marketing, not surprisingly, is a...
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Trust. It’s the backbone of any relationship. Whether you’re talking about a romantic connection, a friendship, or even the connection between a business and its customers. Simply put, if people don’t trust you, they’re not going to spend their hard-earned money on your products or services. But trust isn’t just freely given, especially not in...
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