Marketing is about more than selling a product or service. Today’s consumers crave more from the brands they trust. They want relationships and human qualities. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in...
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Marketers have been using whiteboard videos for a long time. The first ever whiteboard videos were created by recording an actual hand drawing on a whiteboard. Over the years, brands added animation to whiteboard videos to make them more engaging.  Animated whiteboard videos are one of the most effective ways of explaining your product or...
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Logo designing is important, you cannot give a face to your brand unless you have designed an authentic logo for your brand. It is important to have brand recognition, and you cannot have it unless you have designed an attractive and relatable logo for your brand. Logo designing is one essential part of the whole...
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A data pipeline is a set of steps that are used to process data. The data is ingested at the beginning of the pipeline if it is not currently loaded on the data platform. Each step delivers an output that serves as an input to the next step in a series of steps. This process...
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Did you know that the Public Relations Firms business has been growing rapidly in the past 3-4 years, especially post the COVID-19 pandemic? According to the latest statistics, the PR industry is expected to grow at least 10 percent every year.  It is strongly believed that opening a PR, Environmental Journalism, or any other communication...
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Metaverse is now. It’s one of the world’s hottest tech ideas. Facebook’s Meta rebranding shows the topic’s severity. Several organizations hope to maximize metaverse use. FAANG (now MAANG) enterprises lead the way. Netflix entered metal with Decentraland. Amazon, though, is offering augmented rooms to eCommerce customers. Microsoft and Nvidia are creating metaverses for Business. The...
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Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway mentality” of consumers has a negative impact on the environment, as well as on working conditions in producing countries. Many people have become aware of the...
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Marketing is a crucial component of any business, and in today’s digital age, there are more avenues than ever to connect with your intended audience.  Two of the most common marketing techniques are paid advertising and organic marketing. While both can be part of a strong marketing plan that aims to enhance brand visibility, generate...
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