Use AI to Achieve Higher SEO Rankings


Self-driving cars, smartphone assistants, and Alexa usually come to mind when someone mentions artificial intelligence (AI). But there is more to this technology, especially when it comes to digital marketing. AI has raised the bar in search engine optimization (SEO), making a huge difference in ranking websites in search engine results pages (SERPs). SEO AI...
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5 Reasons Why a Diverse Workforce is Good for Business


Corporate America has no shortage of cliche buzzwords and phrases.  “Can we chat about this offline?” “We need to build consensus and not work in silos.” “Let’s get boots on the ground! We have to go after the low-hanging fruit.” Most corporate jargon will make you roll your eyes or smash your keyboard. But in...
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The Importance of Password Management and Best Practices for Password Security


Password security is one of the most crucial aspects of every business or organization. Your password is your first line of defense when it comes to protecting your sensitive data, systems, and applications against hacking attempts. And with cyber threats becoming more sophisticated and prevalent, adopting effective password management tools and practices is the need...
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YouTube Advertising Guide to Scaling Video Ads


Subscribing to your favorite YouTube channel and watching their videos regularly can make you feel happy and help you beat stress. While watching your favorite videos, whether it is a song, a gaming video, sports, educational courses, a motivational speech, or something else, you have probably seen ads running before or during the YouTube video....
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Leveraging Cloud Observability for Better Application Performance Management


Have you ever wondered what it would be like to be able to observe your entire application infrastructure? This concept is referred to as observability. Various companies utilize application performance management or APM tools to optimize their applications after observing them. This is because these tools benefit teams to gain insights into application deployment environments...
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How to Develop a Winning B2B Brand Strategy In Simple Steps


If you own a B2B business and are working under the impression that brand identity is essential only for B2C companies, you are in for a surprise. With more saturation in the digital marketplace, 77% of B2B leaders believe that branding is vital for their company’s growth. To break through the noise, you must develop...
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How Business Tech Can Help Build an Effective Localized Marketing Campaign


No matter what industry you operate in, you’re likely to face significant competition. While competition can be healthy, it can also be a hurdle to getting customers to engage with your unique and positive attributes. A healthy solution, therefore, is creating an effective marketing campaign to help you stand against the competition and stay successful. ...
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How to Write a Personal Brand Statement


Building a strong personal brand is one of the best ways to get ahead in your career. However, a lot goes into developing a solid personal brand. And one of the most crucial aspects of a personal brand is a brand statement.  In the same way, companies have a statement describing them and their values,...
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