A data pipeline is a set of steps that are used to process data. The data is ingested at the beginning of the pipeline if it is not currently loaded on the data platform. Each step delivers an output that serves as an input to the next step in a series of steps. This process...
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Did you know that the Public Relations Firms business has been growing rapidly in the past 3-4 years, especially post the COVID-19 pandemic? According to the latest statistics, the PR industry is expected to grow at least 10 percent every year. It is strongly believed that opening a PR, Environmental Journalism, or any other communication...
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Metaverse is now. It’s one of the world’s hottest tech ideas. Facebook’s Meta rebranding shows the topic’s severity. Several organizations hope to maximize metaverse use. FAANG (now MAANG) enterprises lead the way. Netflix entered metal with Decentraland. Amazon, though, is offering augmented rooms to eCommerce customers. Microsoft and Nvidia are creating metaverses for Business. The...
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Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway mentality” of consumers has a negative impact on the environment, as well as on working conditions in producing countries. Many people have become aware of the...
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Marketing is a crucial component of any business, and in today’s digital age, there are more avenues than ever to connect with your intended audience. Two of the most common marketing techniques are paid advertising and organic marketing. While both can be part of a strong marketing plan that aims to enhance brand visibility, generate...
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Don’t want your competitors to get ahead? Ready to perfect your operations? Never want to post a flopped marketing campaign again? Then you’ll need access to solid, ongoing insights to inform your business, marketing, and sales strategies. Enter: Big Data and analytics. With big data and analytics leading you in the right direction, there’s no...
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With multiple changes in trends and user preferences, organizations are constantly revamping their websites with a better UX strategy. However, it is not an easy task considering the majority of organizations use agile methodologies. It is a prominent argument that UX strategy doesn’t go hand in hand with agile methodology. Also to pull it off,...
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Reduced color perception or the capacity to distinguish between colors are symptoms of color blindness. Color blindness affects 1 in 200 women and 1 in every 12 men. Do digital resources like websites and educational materials affect color blindness? Absolutely! Consider accessibility best practices when creating online documents to ensure that your website or online...
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