OCR, or Optical Character Recognition, is a technology that can scan written or printed text (from files such as images or PDFs) and convert it into a machine-readable format. The word “machine-readable” here means editable or modifiable. So, in other words, OCR can extract data from unalterable files and convert it into changeable text.  This...
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Many brands have started utilizing social media to understand customer issues and complaints. Most of their audiences are active on social media channels. This gives them direct access to customer insights and requirements. Brands can also reinforce their branding efforts by bringing in customer support services through social outlets.  Facebook, Instagram, Twitter, and YouTube are...
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Attaining a healthy work-life balance becomes a challenge for employees as they have to juggle multiple responsibilities at the workplace and at home while maintaining relationships with their family members.  So, how can employers help their employees achieve a better work-life balance while being productive at work?  From trying out different work schedules to doing...
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In today’s business landscape, creating a seamless and personalized customer experience across multiple channels is a necessity. A report states that businesses that use omnichannel strategies retain 89% of their customers compared to those that don’t. This is where an email strategy comes in handy. By integrating email marketing into your omnichannel strategy, you can...
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Developing and implementing a reliable and carefully considered business security system remains a top priority for modern employers, with dedicated security teams expected to identify and neutralize sophisticated physical and cybersecurity threats with the aid of proactive and intelligent technologies.  Commercial security systems have been revolutionized in recent years as industry professionals seek to better...
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With the evolution of technology, customer preferences have evolved, changed, and expanded. You have to work harder than your biggest competition to grab their low attention span. This is why you require innovative technologies to stand out in your customer’s inboxes. The inboxes of your audiences are already crowded. How do you then engage with...
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Social media marketing has changed the way that businesses connect with consumers. Businesses that use social sites like Instagram, TikTok, and Facebook can post trending, engaging content that piques the interest of potential customers and builds a buzz around their brand.  However, creating content that connects with your audience can be difficult. Consumer trends change...
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Let’s face it. We’re currently living in some turbulent times, under a constantly expanding shroud of volatility and uncertainty. Today, it’s becoming more difficult to manage personal and household expenses on a single income stream. But if you’re working online, you’re in luck. Cutting corners and trying to create a reasonable budget may help. But...
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