Ever imagined learning could be so easy? Like you’re learning from your own home. Maybe some of us thought about it. However, it was not that easy for everyone before. The Internet has become our blessing to shower us with this newfound opportunity. As people started building their online presence through websites. Then the rise...
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If it’s unclear how critical mobile devices are in daily life, look around. With heads bent over phones and conversations streaming across imperceptible wireless earbuds, consumers rely on their smartphones and tablets for everything from finding a great restaurant to catching up with Grandma. If you’re a business owner debating whether or not to dive...
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A solid, data-driven media buying strategy is the driving force behind any successful marketing campaign. Effective media buying will enable you to reach high-value audiences, scale up conversions, and reduce acquisition costs. When you’re maximizing the effectiveness & efficiency of your campaigns, everything else will fall into place. But smart media buying isn’t just about purchasing...
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Unlike the software development life cycle, the product death cycle is an important constraint that shouldn’t be overlooked by startups. Many startups avoid it and fail to grasp good market opportunities along with untapped profits they could make. Frequent analysis of product cycles is essential for startups to sustain good value in the market with...
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Generation Z is a unique generation. They are identified as the first true digital generation to witness a digital world. The internet and social media rule their world, and instant communication is the norm. The ever-growing world of technology has increased the challenges for marketers. Generation Z includes those who were born from 1997 to...
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Few modern companies could operate without some element of remote working. Remote employees enable a company to get the best people, without the barriers of location or the cost of transport and office space. There are undoubted benefits to remote staffing. Managed well, remote employees can augment your business’s available skills and productivity. But how...
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In today’s fast-paced business world, adapting to modern practices is essential for achieving excellence in performance reviews. The onboarding process and performance reviews are two critical components in nurturing a high-performing workforce. This comprehensive guide, “The Onboarding Revolution: Achieving Excellence in Performance Reviews,” delves into embracing modern onboarding trends, fostering feedback and communication in performance...
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We operate in a business space wrought with misalignment between business objectives and customer needs. It’s fascinating to see that while 69% of business leaders are pushing more budget towards personalization, 72% don’t actually consider customer needs in their personalization. To that end, today I thought I’d give you a quick overview of some low-effort,...
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