If you have a small business or want to start one, conducting marketing research is vital to making informed business decisions. It’s a critical process that involves taking the time to understand your market, customers, and competitors to ensure your business is successful. Let’s take a closer look at how market research can help you...
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Your company’s sensitive data is at a greater risk than ever before. Modern cyberattacks rarely look like questionable email attachments. Sophisticated hackers disguise malicious programs, hiding them deep in systems. Or they might create fake accounts that mimic real ones to fool your employees. No matter its size, you must protect your business against cyberattacks...
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In today’s fast-paced world, modernising your compensation system in HRM is more important than ever. A well-structured compensation system helps attract top talent and keeps your current employees happy and motivated. By staying updated with the latest trends in HRM and best practices, businesses can ensure they are competitive and appealing to both prospective and...
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Passwords are frustrating. They’re hard to remember and easy to steal. Add to that the security best practice of requiring strong, unique passwords for every website… and we’re left with a recipe for frustration and vulnerability. Yet, as our world becomes more digitized, the need for robust online security has never been greater. This is...
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Writing emails can be a tedious task, especially when you also have to measure their performance metrics and manage overflowing inboxes. Not only is it time-consuming but also requires intense focus, slowing your workflow. Enter generative AI — a transformative technology that is revolutionizing the way you can craft messages that resonate deeply with the...
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Modern consumers are digitally literate, highly-savvy customers who can spot false advertising and seek authentic brands that support social causes. This sentiment is echoed by data collated by the Harvard Business Review, which shows that 70% of consumers say companies should make the world a better place, and that 25% say they will not buy...
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Any business that operates online is competing in a very crowded market. With the eCommerce market forecasted to reach a value of $9.3 trillion by 2027, everyone wants a slice of that lucrative pie. If you have quality products (or services), then the onus is on your marketing team to attract real customers and move...
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In the dynamic world of eCommerce, managing prices efficiently is crucial for maintaining competitiveness and profitability. Bulk price updates refer to the process of adjusting prices for multiple products simultaneously, rather than individually. This capability is especially valuable for store managers who need to make widespread pricing changes due to market trends, seasonal sales, or...
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