In today’s competitive SEO landscape, automation is the name of the game. From backlink analysis programs to keyword research tools, entrepreneurs need all the support possible to maximize their online real estate. Internal linking software is the next step in this automated revolution. Automated internal linking does more than speed up the process of managing...
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Crowded and hard-to-navigate designs are two of the biggest reasons users leave a website. When users quickly leave, engaging them and boosting conversions is impossible. One way you can help keep users on your site engaged is by implementing a visual hierarchy. What is visual hierarchy? Visual hierarchy is one web design principle that involves...
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What do you know about a QR code, the little white and black square you see everywhere today? This basic pattern has a powerful ability to link physical and digital worlds. QR codes are digital barcodes that store tons of information. With almost 5 billion smartphone users in the world, you can only imagine how...
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Most people are visual creatures. That’s why when many of us see an aesthetically pleasing product, we have to buy it. What do you think makes up a product’s visual appeal? A lot of it has to do with color. The same is true for web design. Marketers use color psychology to attract their audiences’...
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If you’re like a lot of small-business owners, you’re still recovering from the stress and chaos of tax season. If you gathered documents at the last minute or received a bigger bill than you expected, you were probably as much a victim of your lack of preparation as you were of the IRS. There’s a...
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Businesses today have so many ways to reach their audience. From viral social media ads and influencer partnerships, to good old-fashioned print ads, the possibilities are virtually endless. The problem is, more marketing channels doesn’t necessarily equate to more customers. With so many ways to market, it’s all too easy for your efforts to become...
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ChatGPT is a pretty impressive tool. Marketers use it in multiple ways, from writing blog posts to drawing meaningful insights from data with AI SEO tools. Of course, when use ChatGPT to write for you, it might not use the tone and style that you use. Or, maybe the tone and style is fine, but...
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Today’s workplace can often feel demanding. Technology has made life easier in many ways, but it’s also created greater and faster expectations, leading to an increase in workplace stress. That stress impacts everyone in the working world, including leaders and their teams. Unfortunately, stress can wreak havoc on a workplace environment and the overall well-being...
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