Over the last couple of years, customers have come to hold high expectations from businesses they interact with. Before committing to a brand and making a purchase, they compare alternatives, look for reviews online, and ask those around them for recommendations. As such, it is becoming increasingly difficult to acquire new customers. Brands must, therefore,...

In contrast to all the possibilities of the online Internet, the Internet of Things (IoT) is a material concept. In other words, it is something that we can touch, pick up, and move around, but it possesses digital intelligence and is designed to help us all. It’s amazing how much effort is put into IoT...